A poncho for 84.90 euros. You might be wondering, isn't that a bit pricey? Conventional surf ponchos can be found for as little as 50 euros. That's true too - but these ponchos are anything but fair and sustainable.
We want to be transparent with wiemeer and show you how our price is put together and perhaps convince you that you would rather support our small brand concept than a large corporation.
We want to show you which processes and work steps are involved in wiemeer in order to bring you closer to the resulting price. In addition to a lot of passion and love, there is a lot more work and intermediate steps than you might think.
Fabrics & Textiles
We work exclusively with natural cotton fabrics with an Öko-Tex® certificate according to Standard 100. As with all other raw materials, the price of textile goods is constantly increasing. However, instead of cheaply produced goods, we prefer to use high-quality and non-toxic materials. Simply by the choice of textiles, our poncho can't be that "cheap".
We manufacture all orders on demand, i.e. each poncho is made especially for you. This allows us to avoid mass and overproduction. With this on-demand production, we can not only manufacture fairly, but of course we also want to be paid fairly, which is unfortunately not the case in most large companies in developing countries. In addition, of course, there is rent and electricity for the studio.
We create "recycled surf ponchos" and "reusable cosmetic pads" from the residues that remain in the manufacturing process of the ponchos - this means that we have almost no waste and thus pursue a zero-waste concept.
Packing & Shipping
Not only do we not use plastic, we also ship your order in second-hand boxes. In this way we can reduce unnecessary packaging material and take care of the environment.
We charge part of the shipping and also point out that in the case of returns / exchanges, the shipping costs are incurred by the buyer. We hope that this will lead to more conscious and targeted selections than indiscriminate "shopping".
We like meer started as a small company. So we were able to start with a slightly lower selling price, since we "only" had to factor in material and labor at the beginning. Thanks to you - our incredibly loyal and ever-growing community - we came across the border as a small business and were able/needed to expand our company a bit. We are therefore subject to VAT from 2022 and also pay 19% VAT to the tax office, which is also included and stated in the sales price.
Marketing & Social Media
In return for the website & our mailbox, which we also pay annually, using Instagram is free.
However, the content does not come by itself - so many hours of work are put into photos, content, text and image design. Not to mention the almost daily handling of emails and messages, website and product design.
As far as the marketing itself is concerned, we have always been very cautious & have hardly invested any money in cooperation or advertising. While some people may be shaking their heads now, we want to continue our idea of sustainability here as well and prefer to address a small majority of like-minded people and work with people who have the same convictions as we do. It's about a conscious handling of products and resources & we want to implement this idea in the marketing area as well.
Those people who have been following us on social media for a long time have probably already noticed - we are also trying to create a platform with the help of wiemeer to help other people. We want to share the profit that comes from our continuous work with others who may not have the opportunity to work themselves - instead of putting everything in our pockets. If a topic catches our eye from everyday reporting, or if one of us has a heart project, we donate 10% of all income to certain projects - in recent years it was, for example, help to help with the damage caused by the fires in Australia. At the beginning of the global pandemic, we had a special project - here we designed, sewed and tie-dyed reusable cloth masks, and donated all profits to an orphanage in Tanzania with the support of Worlds Education. Currently - since the beginning of the war in the Ukraine - we have been donating 10% of our sales since February to help there as well and to make a small contribution.
Thank you for your loyal support and your love for the sea - wiemeer would not be possible without you!