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It's high time to change something - it's not about turning your whole life upside down from one day to the next. No, it's about the step-by-step principle of making small changes, changing habits to increase awareness.

Of course, as a label, we try to make our contribution in exactly the same way. That's why we work, for example, with organic fabrics that have the OEKO-TEX certificate. We produce on request, by hand - there is no overproduction/ mass production. We also use the leftover fabric remnants for, for example, reusable make-up remover pads. We generally do without plastic packaging - instead we use second-hand shoe boxes for shipping so as not to waste new packaging material again. Speaking about second hand - we actually try to turn old into new and make it wearable again. Even small products, such as the Keychain Ashtray, should help and encourage you to do so to change something in everyday life. 



Everyone can decide for themselves how they can and want to make their contribution. Sustainability can be easily integrated into our everyday life with just small things. To make it easier for you to take the step into a more sustainable daily life, we  want to give you a few facts and tips: 



  • REUSE is the magic word. Instead of a plastic bag   in the supermarket, just put in a fabric bag  . These are not only super stable and durable, but have also become an everyday statement accessory. 

  • Drinking bottles instead of plastic bottles. Currently not only practical and useful but also the number 1 trend. So there are now countless brands that offer drinking bottles  with pretty designs._cc781905-5cde-3194-bb3b- 136bad5cf58d_In almost all European countries you can not only drink the tap water, but also fill up these bottles everywhere for free.  Same with...

  • ... a to-go cup. For all coffee lovers and tea drinkers, a to-go mug should become an integral part of your life. Is not only super practical, but also reduces unnecessary cup waste and plastic lid wear.  

  • Whether products, clothing, decoration, electrical items, animal products or other frirlefanz. We are used to buying a lot - and throwing away a lot. A habit that can be changed. Ask yourself more often whether the purchase is really a "must have", how often you can use it and also for how long. Many items can also be found in second hand shops or flea markets. Usually even cheaper and definitely more special. 

  • Try redesigning or upcycling. It's not only trendy, it also lets you get creative! Whether furniture or clothing. You can find countless DIY videos and instructions on the Internet. 

  • Don't just throw away clothes you don't want to wear anymore. Find an organization in your area that donates clothes or just a thrift store.


  • Only wash your clothes when absolutely necessary. Sounds funny, but that's how it is. This not only helps to save C02, but also allows your clothes to survive longer. 

  • Only wash your clothes at 30°, if possible - this not only saves energy, but also does not take up too much of your garment. 

  • Use eco-friendly detergent. You'll see, your laundry will be just as clean, and by the way, there won't be a thousand weird chemicals in it. 

  • Try it with ..... Naturkosmetik. In the usual cosmetic products there are not only tons of chemicals, but also a bunch of nicely unnecessary plastic packaging. Reusable make -up removal pads and ca 50 cents more for natural cosmetics and you are not only doing something good for yourself, but also for the environment. Try it !

  • Etwas, das heutzutage eigentlich selbstverständlich sein sollte - Mülltrennung und Recycling! ​​Auch Zigarettenstummel gehören alles andere als auf den Boden_cc781905-5cde-3194 -bb3b-136bad5cf58d_which we're walking - how about a portable ashtray?

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